AI marketing strategy
Turn audience insight, market signals and business goals into a practical campaign system—guided by people, accelerated by AI.
SFG Creative Intelligence · Australia × Japan
SFG Creative
Intelligence.
SFG クリエイティブ・インテリジェンス
AI-powered marketing, storytelling and film—created with human judgment, traditional craft and the latest technology.
JP Creative directionAU Australian business connection∞ Global campaign thinking
Intelligence, with feeling
Modern marketing deserves
both signal and soul.
SFG Creative Intelligence brings strategy, filmmaking, design, technology and distribution into one connected creative team. Inspired by the clarity, restraint and attention to craft found in Japanese corporate design, the studio combines the latest in AI with proven technology and traditional creative production. The result is work designed to be useful, beautiful and remembered.
One connected creative system
From first signal
to final frame.
Choose one capability or bring the whole team around a brand, campaign or corporate story.
Social media campaigns
Build connected campaign ideas, content series and channel-ready creative that earn attention without losing the brand.
Brand identity & awareness
Clarify the story, visual language and messages that make an organisation recognizable, relevant and trusted.
Creative film & storytelling
Shape human stories into films, launch pieces and visual narratives designed to move across platforms and cultures.
Corporate video
Create company films, executive stories, recruitment pieces, product launches and social cutdowns from one production system.
Marketing technology & analytics
Connect automation, distribution and performance insight so the next creative decision is informed by useful evidence.
The campaign engine
A clear path from
idea to impact.
AI helps us see possibilities and move faster. People remain responsible for the meaning, quality and final decision.
Listen
Audience, ambition, culture and commercial context.
Frame
One clear story, campaign idea and measure of success.
Create
Film, design, copy and channel-ready content.
Activate
Coordinated release across the right platforms.
Learn
Read the signals and improve the next creative cycle.
改善
The practice behind the process
Kaizen 改善
Continuous improvement, expressed through creative work.
Every campaign becomes the starting point for the next. We listen, make, measure and refine—improving the story, the system and the result one thoughtful step at a time.
Campaign concept · In development
First work,
taking shape.
A concept placement for a refined, human business experience—built around place, flexibility and the people who use it.
01 / Client concept
Ashgrove Serviced Offices
Present flexible workspace as a refined, human business experience through place-led storytelling and conversion-ready creative.
Placeholder brief · Work in developmentCollective by design
A team built around
the work.
SFG Creative Intelligence is a multidisciplinary team—not a personality-led studio. The right mix forms around each story and campaign.
Creative strategyAI marketingFilm directionProductionBrand designSocial contentMarketing technologyAnalytics
Team leadership · Japan
Kalebh Saldana
カレブ・サルダナ
Head of AI Marketing Strategy & Creative Film — SFG JapanKalebh leads the department from Japan, connecting creative direction, AI-enabled marketing and filmmaking with SFG’s wider business and technology capability.
Executive leadership · Australia
Adrian Robertshaw
Founder — Managing DirectorStrategy, enterprise transformation and accountable delivery—connecting creative work to SFG’s wider business ambition.
Japan × United States
Creative discipline.
Connected capability.
Led from Japan and connected directly to SFG Australia, the team brings a subtle Japanese corporate sensibility to a modern, technology-enabled production model.
Start a creative conversation