Who we are

Built for the distance between ambition and adoption.

SFG Technology & Business Solutions Australia is a people-focused transformation partner for leaders navigating operational change, intelligence and responsible technology.

SFG facilitators and client leaders using a connected evidence map

Our position

Business improvement, decision intelligence and technology execution—one accountable journey.

Our purpose

Help organisations improve how work happens and use technology in service of people, performance and lasting value.

Our ambition

Build a transformation firm credible in the boardroom, useful on the frontline and accountable for moving change into adoption.

Our posture

Curiosity, stewardship, integrity and practical accountability. We challenge assumptions early and leave capability behind.

Leadership team

Senior accountability.
Close to the work.

The Australia-facing leadership page brings together commercial growth, technology governance, solution architecture, creative direction and accountable delivery.

Adrian Robertshaw

Founder · Managing Director

Adrian Robertshaw

Strategy, enterprise transformation and accountable delivery.

Bobby Aitken

Executive Director · Commercial Growth & Operations

Bobby Aitken

Commercial growth, operations, Lean Six Sigma and people-focused transformation.

Steven Saldana

Director · CTIO

Steven Saldana

Technology governance, architecture, responsible AI and enterprise platforms.

Lynne Hsu

International Business Consultant

Lynne Hsu

International business consulting and cross-market relationships.

Yivan Gabut

Senior Solution Architect

Yivan Gabut

Solution architecture and technical delivery.

Kalebh Saldana

Head of AI Marketing Strategy & Creative Film · SFG Japan

Kalebh Saldana

AI marketing strategy, creative film and global brand storytelling.

Team and role descriptions reflect the SFG Australia leadership roster.

Our working principle

One owner. One current state. One next action. One acceptance test.

We believe transformation becomes more useful when it is specific enough to operate. That means naming the owner, making the current state visible, defining what good looks like and carrying evidence into the next decision.