Define the decision
Identify the questions leaders and teams need to answer.
The SFG CBA Framework / B
Give decisions information people can trust.
Business Intelligence turns fragmented information into a clearer view of performance and risk. It builds on an understood process and gives leaders evidence they can use.
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B / Business IntelligenceWhat this discipline does
Make the signal clear enough to act on.
Useful reporting starts with the decision, the owner and the quality of the information behind it. Dashboards become more useful when people understand what they measure.
Establish trust
Clarify sources, definitions, quality and ownership.
Put insight to work
Present information in a form that supports review and action.
A practical way through
From question to a useful next step.
The work is shaped with the people who use the process, information or system. Each stage gives the next a clearer starting point.
Frame
Name the decision and its owner.
Connect
Bring the relevant information together.
Use
Review the evidence in the operating rhythm.
The connected journey
Trusted information prepares the ground for AI.
With an improved process and reliable information, AI and automation can support a real task under clear ownership.